SaaS Growth

The strongest growth teams do not begin with more campaigns. They begin by reducing time-to-value, naming the activation event clearly, and then making sure the data model is clean enough to tell them where users stall.

Three signals I would keep in view:
- The best growth work starts by reducing time-to-value, not adding more campaigns.
- Pricing changes create leverage only when packaging and narrative move together.
- Retention analysis gets better when teams study specific behaviors, not monthly averages alone.

Read first:
- PostHog growth handbook: posthog.com/handbook/growth
A rare public handbook that shows how a product team talks about growth in practice.
- Stripe SaaS pricing guide: stripe.com/resources/more/saas-pricing-guide
Solid framing for packaging, monetization models, and pricing tradeoffs.

Documents worth saving:
- PostHog docs: posthog.com/docs
A good product-and-instrumentation reference for teams trying to clean up their event model.
- GrowthBook docs: docs.growthbook.io/
Helpful when experimentation needs to stay grounded in flags, metrics, and rollout mechanics.

Watch next:
- PostHog video archive: youtube.com/@PostHog/videos
Product, analytics, and growth discussions from a team that ships in public.

If this post is useful, the next contribution should add a real example, a worked document, or a failure case someone else can learn from.