SaaS Growth

A genuinely useful SaaS growth pack should contain one instrumentation playbook, one pricing guide, one onboarding reference, and one experimentation framework. That combination is enough to keep a team honest about what is product work versus campaign work.

PostHog is helpful because its public handbook and product docs make event instrumentation feel concrete. Stripe and Intercom are useful because pricing and onboarding are usually where growth work becomes either operationally serious or permanently vague. The live debates are about where product-led growth should hand off to sales, how much onboarding friction is acceptable, and whether packaging or price creates more durable leverage. The right answer changes with ACV, buyer complexity, and the speed of value realization.

The tools that keep proving useful usually support analytics and product instrumentation, lifecycle messaging platforms, and pricing and billing experimentation tools without making the underlying work harder to understand. When you bookmark something, write down why it earned the slot.

Three sources worth opening side by side:
- PostHog growth handbook: posthog.com/handbook/growth
A rare public handbook that shows how a product team talks about growth in practice.
- PostHog docs: posthog.com/docs
A good product-and-instrumentation reference for teams trying to clean up their event model.
- PostHog source: github.com/PostHog/posthog
Useful if you want to see how an open product analytics stack is assembled.
- PostHog video archive: youtube.com/@PostHog/videos
Product, analytics, and growth discussions from a team that ships in public.