SaaS Growth

PostHog is helpful because its public handbook and product docs make event instrumentation feel concrete. Stripe and Intercom are useful because pricing and onboarding are usually where growth work becomes either operationally serious or permanently vague.

The stack categories worth comparing here:
- analytics and product instrumentation
- lifecycle messaging platforms
- pricing and billing experimentation tools

Open materials worth opening side by side:
- PostHog source: github.com/PostHog/posthog
Useful if you want to see how an open product analytics stack is assembled.
- GrowthBook source: github.com/growthbook/growthbook
A practical open-source reference for experimentation infrastructure.
- PostHog growth handbook: posthog.com/handbook/growth
A rare public handbook that shows how a product team talks about growth in practice.

Working documents and guides:
- PostHog docs: posthog.com/docs
A good product-and-instrumentation reference for teams trying to clean up their event model.
- GrowthBook docs: docs.growthbook.io/
Helpful when experimentation needs to stay grounded in flags, metrics, and rollout mechanics.

Activation event schema:

{
  "event": "workspace_published",
  "persona": "team_admin",
  "activation_window_days": 7,
  "required_properties": ["workspace_id", "member_count", "template_used"],
  "north_star_connection": "first_value_delivered_to_team"
}