A genuinely useful starter pack for SaaS growth

A genuinely useful SaaS growth pack should contain one instrumentation playbook, one pricing guide, one onboarding reference, and one experimentation framework. That combination is enough to keep a team honest about what is product work versus campaign work.

The kinds of materials worth saving in this space:
- operator writeups about activation redesigns
- pricing case studies with before-and-after metrics
- retention frameworks tied to actual user behavior

Read:
- PostHog growth handbook: posthog.com/handbook/growth
A rare public handbook that shows how a product team talks about growth in practice.
- Stripe SaaS pricing guide: stripe.com/resources/more/saas-pricing-guide
Solid framing for packaging, monetization models, and pricing tradeoffs.
- Intercom on user onboarding: intercom.com/blog/user-onboarding/
Helpful for teams redesigning the first-run experience around actual user value.

Documents and downloadable guides:
- PostHog docs: posthog.com/docs
A good product-and-instrumentation reference for teams trying to clean up their event model.
- GrowthBook docs: docs.growthbook.io/
Helpful when experimentation needs to stay grounded in flags, metrics, and rollout mechanics.

Watch:
- PostHog video archive: youtube.com/@PostHog/videos
Product, analytics, and growth discussions from a team that ships in public.

Build or inspect:
- PostHog source: github.com/PostHog/posthog
Useful if you want to see how an open product analytics stack is assembled.
- GrowthBook source: github.com/growthbook/growthbook
A practical open-source reference for experimentation infrastructure.

Image references:
- PostHog product analytics reference: posthog.com/product-analytics
Useful screenshots and concepts for thinking about funnels, activation, and retention visually.